The Perfect Match – Nonprofits and Companies doing Lotsa Good

Contributed by Brooks Kenny, Lead Strategist at Lotsa Helping Hands

I’ve been lucky enough to be selected two years in a row to speak at the Silicon Valley Boomer Venture Summit where leading investors, entrepreneurs, researchers, analysts and marketers gathered to address the needs and wants of the 50+ demographic. On the agenda? The power that comes when nonprofit organizations team up with companies. As consumers, we look to companies to support social causes, to put their marketing muscle to good use. Here at Lotsa, our commitment to “doing good” is embedded in the fabric of our vision. So, you can imagine my delight to have been able to share the stage with John Feather, CEO of Grantmakers in Aging and our moderator, Sherri Snelling, CEO of the Caregiving Club to share strategies in forging these great relationships for good.

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